Remember the last time you used your phone to find what you were looking for? What were you on the lookout for? You might have been looking for a professional cleaner or a place to eat lunch. You wanted to identify nearby locations at that particular time, right? Locally optimized web pages, landing pages, and information aid in the success of such searches. Google and other search engines evaluate which companies are suitable for a local search using a variety of factors and seek to offer the most accurate listings available. And although this is excellent for searchers, why is local SEO optimization so important for businesses? Local searchers are much more inclined to spend cash in your establishment. Be sure to update your business info so they can find you. Local landing pages are a crucial component of any effective local SEO plan.
What is a local landing page and how does it work?
A local landing page is a website that uses location-specific SEO methods to attract consumers to a local business. The local landing page’s content should be tailored to the company’s geographical position. A landing page should be created for every location and service especially if a business has several locations or service areas. When clicking on the link, users “land” on a specific website called a landing page. A social media post, an emailed link, an online commercial, or even a Google search result might all contain that link.
Keep reading to see:
- Difference between a landing page and a home page
- How local landing pages boost your search rankings in your area
- How local landing pages might help you generate more offers
- What is the best way to build a strategy for a landing page?
- How many landing pages do you need?
All the information that you will gather here will help you with understanding landing pages. Not to mention, how to use them so your business will grow.
What is the difference between home and landing page?
A home page may have a sales copy, a product list, and photos for the entire company. A landing page is a web page that focuses on a single feature, service, area, or advertising campaign.
For example, a Chicago-based cleaning company might establish a landing page dedicated to urgent cleaning. That displays their rates, services, and accessibility. They may also have landing pages for each of their two places in Chicago and Aurora. Highlighting the products, services, and contact information for each. A landing page is one of many ways to attract local customers to your business. So be sure to use it well because it will get you to the top.
Local landing pages boost your rankings and get you more offers
Buyers who do local searches are folks who are typically extremely motivated to engage and purchase. This is how you can benefit from local landing pages. In fact, 18percent of local smartphone searches result in a purchase within a day, compared to only 7percent of non-local searches in the very same time frame. Visit AZ Citation Services for any help that you may need. They are professionals that will clean up your citations and build them among many more things.
Both for direct and indirect local searches, local landing pages have more credibility. Searches, such as “Chinese Food” from a Pennsylvania resident, are different from direct “nail salons in Sarasota.”No matter if a geo-modifier is provided, Google will attempt to establish a local connection in order to provide appropriate google results, such as their local three-pack. Which shows the names and addresses of the top 3 local search results.
How to build a strategy?
A local landing page’s purpose is to make it easy for customers to locate you and the details they need to visit or buy anything. The most difficult part is making sure you’re targeting the right people. This may be straightforward for some businesses. If you have two locations in two different cities, you may simply make two pages targeting those cities.
Things can get complicated if you have several locations or a large service region. Which customers should you be concentrating your efforts on? Do locals refer to the city by its name or the county by its name? The data holds the answers to these questions. Examine your site’s statistics and make a decision depending on the demography of your traffic. For multi-location businesses, there are some issues that are damaging the SEO.So make sure to know what they are to avoid them with ease.
Be sure that your landing page is mobile-friendly
Google made the switch to a mobile-first search engine in 2019. This means that Google now evaluates your site’s performance on mobile devices before evaluating the desktop version. Since mobile devices account for more than 60 percent of all Google searches, it’s vital that your local landing page is simple and easy to explore on both mobile and desktop platforms. This means your sites must load quickly to be relevant.
If you’re unsure, use Google’s Mobile-Friendly Testing Tool. The tool you used to create your landing page may contain settings for mobile optimization, but if you’re not sure, use the tool to check. This will tell you how well your page performs on mobile devices and give recommendations for improving it.
Know how many local landing pages you need
There is no one-size-fits-all answer to how many landing pages you require. It’s worth mentioning, though, that business websites with 10 – 15 landing pages saw a 55 percent increase in revenues. Websites with more than 40 landing pages boost conversions by more than 500 percent.
Generally speaking, a local firm must have one local landing page for every location, as well as multiple landing pages for every advertising campaign. When you own a furniture store with 3 locations and therefore are running Facebook and Google ads, you’ll need five landing pages. Three local landing pages, one landing page with special information regarding your Facebook ad, and one landing page with detailed information regarding your Google ad. Having more landing pages will help you. But you also can use these 10 ways to improve your search rankings. It will help your business to grow and be on the top.