There are certain citation errors that are very common among many people that are into digital marketing and other website owners. These errors might not be as harmless as you thought because they are affecting your entire work. Because of that, you must find ways to avoid them and work on improved SEO tactics. You have to know the latest SEO updates because changes could also impact your SEO efforts. Make notes and start making some improvements.
One of the first steps you should consider doing is to stop using iFrame
If you are new to digital marketing, SEO, and this kind of world, let professionals from AZ Citation Services explain to you what each feature does and why you have to stop using it or change it. Sometimes it can happen that you are using it in the wrong way as well. An inline Frame, better known as iFrame is an HTML file that is located inside of another HTML file on some website. Now, you must wonder what is the problem here, shouldn’t that be a good thing? Well, for some other projects, it probably is. But when it comes to SEO, it is not.
This content doesn’t live within the code of the page originally, and because of that, any content within the iFrame is shown as invisible to any search engine. And in most cases, it leads to low-quality pages that almost don’t even have content. When your goal is to improve SEO, this is, without a doubt, something you must avoid at any cost. This also affects page experience scores and your load speeds. There are even more disadvantages that come along with this feature, so make sure you explore them.
Make sure you don’t have forgotten noindex tags if you want an improved SEO
To understand why noindex tag can create a problem and not a solution when it comes to improving SEO, you need to fully understand its function. You would normally use a noindex tag when you don’t want a search engine to index a certain page. People usually turn this tag on just to check out something and after they forget about it. After a while, they just notice that search engines end up without indexing the pages that they want. If this is a situation you are interfering with quite a lot, you need to start keeping track of which pages have and which don’t have a noindex tag. And you should definitely add this step to the checklist for publishing. So no, it is not enough to know SEO predictions for the new year, there are habits you need to change as well.
Duplicate content is never a solution
You must be wondering why duplicate content is not a good thing when you want to improve your SEO statistics. Well, the answer is, in fact, very simple. The problem with duplicate content appears because when you have two or even more identical or the same pages, it is much more challenging and harder for search engines to determine what to feature in search engine result pages. Or more familiar to most of you, SERPs. All the content suffers when Google is forced to make decisions between identical ones.
However, that is not the only problem you will encounter with. In a very similar way, link power also gets diluted and social media gets watered down when attention is split between multiple copies of the exact same thing. You should know that there, however, are helpful and useful ways how you can manage duplicate content situations. But what is definitely for sure, is that you shouldn’t use the canonical tag. All that you will make with that is telling search engines what pages are preferred for indexing. Find ways and avoid using duplicate content because it won’t improve your SEO stats.
For an improved SEO, you should avoid having a low word count
If you don’t want your blog post or page to be marked and deemed as thin or low-value content by Google, you have to avoid low word count. Google marks all that content that is too short to do the topic justice. All the information that you have in your articles should sufficiently explain the topic because of which reader is there on that page or blog. But that is not the only reason why a low word count is not a good thing.
At the same time, if you are not using enough keyphrases and keywords that are semantically linked to satisfactorily answer your visitor’s queries, it is not good for SEO. Or even for your website in general. However, this doesn’t necessarily mean that you need to write too many words. Two thousand would be a maximum we don’t recommend passing. But in general, five hundred to a thousand words is perfect. These SEO strategies that you could use are just tips. It is up to you to decide.
If you haven’t heard so far, now you know that Flash is outdated and you shouldn’t use it anymore
Flash is a computer software made for viewing multimedia content, or even for executing rich internet applications and streaming audio and video content. This platform is made by Adobe and back in the time it was the best option for lots of things. Now, Flash is outdated and it was discontinued in 2020. All major browsers retired it, and it stopped running. With Flash, it would be impossible to search for engines and properly render content. That is why if you are using it, you have to stop. Instead, install AMP since that is the new Flash.
This is not everything, there are more steps you can take for an improved SEO
To get improved SEO there are plenty of tips that you could take and make changes. It all really depends on your current way of working and dealing with things. And your habits. Check out what you need to work on, and if you need something to change.