How much does local SEO cost? A pricing guide

You’ve found the right place (or a website to be exact) if you want local search engine optimization done for your website and company listings, but there are a few things you should know first. If you are trying to make an SEO strategy, you should consider the cost. The costs can vary drastically so doing proper research on websites like AZ Citation Services is crucial. So, let’s find out how much a local SEO cost! Surely you want to know all about the current prices or even if it is worth it. Those are some basic questions we will gladly discuss today and even include some good reading material for you to continue this research. After all, research is very important.  Now all you need to do is relax and keep reading.

Do you need to invest in local SEO?

Well, that depends. Your local search engine optimization (SEO) presence is a crucial consideration. How to make sense of that is discussed further down. The value of a customer or client to your company is another consideration. Short- and medium-term SEO returns are typically achievable if you offer a high-margin service and/or have a relatively high average transaction.

Assume a new customer brings in $250 in revenue per year for your company. With a $950 local SEO and citation clean-up effort, you will have a positive return on investment (ROI) in the first year if you are able to attract four potential subscribers/buyers over the course of the year (one new client every quarter). If each of those clients is only worth $20, then you’d need 40 additional clients for the numbers to work out. It makes logical, as with many worthwhile company goals, to evaluate marketing goals in terms of income to determine their viability.

piggy bank as a symbol local SEO cost
Investing in your business is always a smart move. The more you invest the better your chances are to succeed.

Does it pay off?

There is no reason to beat around the bush. The short answer is “yes,” local SEO is effective. We wouldn’t be talking about it if it was irrelevant. Perhaps a more true statement would be that SEO has the potential to succeed if a good strategy is developed and continuously implemented. You might need some help with it. Luckily nowadays you can hire SEO professionals easily. As long as you are careful this can be the best ingestion in your website. Professionals can make a huge difference. That’s why so many big companies have in-house SEO experts. It’s easier than outsourcing all the time. But that one is up to you. You do what is best for you and your website.

word yes on a red screen
Of course, it pays off! That’s why so many people want to learn about local SEO cost.

Can I get by without local SEO?

Seeing as how you’re here, the answer is probably no. However, other enterprises are doing OK without local SEO, and this expense may not represent their greatest opportunity. You may evaluate the current state of your local SEO efforts in two ways.

  1. Examine the insights data stored in the administrative section of your Google My Business profile. Evaluate how well branded versus generic search terms are serving your online presence. Direct searches (called “Branded” searches in GMB) come from people actively seeking out your company. Customers who aren’t specifically looking for your company will use nonbranded search searches. The “Discovery” searches are where your SEO efforts are bringing in new visitors, who could become new customers. Nonbranded searches (such as “HVAC contractor near me,” “breweries in Pittsburgh,” or “pediatric dentists in Greensboro”) that make up a large percentage of total searches, as compared to branded searches, may indicate that you are already in good form.
  2. To ensure that your directories contain accurate NAP data, you should do a local business scan. Getting your free scan results won’t require you to give out any personal information and can be done in under 2 minutes. Have a look at the scanning equipment. Local search engine optimization services may not be necessary if your directory listings are full, correct, and consistent.
blocks spelling SEO as a symbol of local SEO cost
You will notice that all successful websites are investing plenty in local SEO. Maybe you should consider it as well?

The average cost

The typical cost of a local SEO project, including analysis, research, cleanup, and optimization, is between $400 and $1700. We can say that in this case, the average cost is around $900. Pricing for regular monthly maintenance can vary from as little as $100 per month (for unmanaged Yext services) to as much as $2,50 per month. If the project’s sole focus was on local search engine optimization (without blogs and such), the monthly cost would be less than $1,000 on average.

Local SEO cost

As you can see, local SEO might cost as little as $300-$400 per month. Or it can cost as much as $5,000 per month (in some cases), depending on the size of the company. There is less content created at the lower end of the costs. There are also fewer backlinks and signals. Companies at the upper end of the investment spectrum generally get fully managed local content. At those prices, you also get reputation management, local PR for local backlink creation, and more competition, keywords, and target market research.

1 dollar bills
Investing and providing proper local SEO cost will pay off!

The decision to engage in local search optimization and citation building is generally dependent on the competitiveness of the sector and the search phrases. This cost is determined not only by your company’s location and the local SEO package you select but also by the SEO agency you engage in and the level of the competition.

Why is there a big price gap?

If you hired a dedicated local SEO professional, they’d always base your investment on the places you service, the competition, and how long it takes that expert to implement the methods and techniques that produce results. They would create a tailored plan for your company that would fit perfectly into your entire growth strategy. After all, every company has different needs. Doing local SEO the same way for everybody won’t now give good results. That way the cost would be whatever money you want to spend for local optimization.

A person doing research on the laptop
Local SEO cost depends on what services are included.

How are the costs determined?

You must first give some information about your company to acquire an accurate estimate of SEO cost from a marketer or agency. This will assist an SEO marketer in determining how much work will be necessary, the sort of material that will be required, and the time frame in which tasks should be completed. These crucial elements include:

  • What is the condition of your search presence right now?
  • The average selling revenue
  • Lead-to-sale conversion rate
  • Objectives of the campaign
  • When do you want to view the results?
  • How is the existing marketing budget divided?

This also helps to better understand why SEO costs can vary so drastically. Don’t worry, you will always get an estimate from the company or an expert you hired. Any serious company does this for potential customers. There will be no surprises at the end of the month.

Types of local SEO

The price you pay will be determined by the pricing models you are interested in and the search engine optimization package you require. You can categorize local SEO into three areas in general.

black and white graffiti
Now, let’s see all about those SEO categories.

#1 Automated

This is usually the cheapest option because it ensures that directories receive company information. This entails double-checking all contact information on sites like Yelp such as phone numbers, addresses, and emails. This is commonly known as a citation cleanup. However, this is only the essential information that Google utilizes for geographical search results. This alone will not improve your search ranking. However, if you simply operate in one place and want to target clients in a certain city or state, this may be sufficient.

#2 Small-scale

These campaigns usually entail developing highly targeted adverts that run in a certain location for a set period. Pay-per-click commercials and social media campaigns that are highly localized to reach a geographic audience are examples of this. Small-scale SEO is intended for firms that serve a restricted geographic region. Also if they only need to target clients within a specified driving distance. This is advantageous in terms of keeping expenses down while addressing a highly relevant audience. Understanding how to optimize content to fit local search intent and come up with creative strategies to target consumers that satisfy the criteria is crucial. Warning – it takes some time for the SEO strategies to start showing the results.

A person developing startegy
Comprehensive plans offer the most for their money. Keep reading to see more about them.

#3 Comprehensive

This type of service is more open in terms of giving you information on where are they spending your marketing dollars. Comprehensive SEO places a strong emphasis on KPIs like web traffic growth, conversion rates, and visibility. Moreover, they are all tracked through analysis reports. To help you quantify your ROI these plans have their ways. The reporting services supplied with these more comprehensive local SEO services should focus on-call monitoring and conversions.

Rankings, backlinks, analytics, and many more are some of the other major performance metrics that the comprehensive SEO packs cover. It should be obvious that the local SEO cost packages will climb as more complete services become available. They are, however, time-consuming. Specialized marketing initiatives, on the other hand, provide significantly more value and yield larger returns.

Could I handle SEO by myself?

Sure, that could work! After all, you can do all of the SEO on your own. Everyone can become an SEO expert if they have the time to learn. You can learn everything about SEO and do certain things on your own. That is if you have the time, interest, and capacity to do so. That said, it’s important to note that, if you’re not an expert, you could actually make things worse. If you are unsure of your answers to the following questions, you may want to reconsider your suitability for the role of local SEO expert at your organization.

  • Have you checked the Google Search Engine Results Page (SERP) to see if the meta description and title tag appear there?
  • Are you familiar with Google’s use of these phrases and the proper way to create them in regard to character lengths?
  • Are you familiar with the factors that influence a page’s position on Google’s search engine results page (SERP)?
  • Is it clear to you what a noindex is and why and when you might want to employ one? And when would you most adamantly rather not use one?
  • Are you familiar with establishing Google Analytics and Google Search Console for a website? How to leverage those resources to find the information that will guide your SEO work.

When you need the greatest outcomes but don’t have access to the necessary skills, investing in some paid platforms can be a good idea. The good news is that there are numerous no-cost search engine optimization (SEO) tools and platforms available today. That’s all we had to share about local SEO cost. We also left you some reading material as we said in the beginning so make sure to check it out. If you ever get stuck or need some help make sure to call us! Good luck.

Latest Posts