How to Configure Google Analytics for Local Businesses

Businesses of all sizes could benefit from Google Analytics. When utilized correctly, Google Analytics can provide lots of useful information that can be used to make crucial decisions in internet marketing or SEO efforts, for example. By utilizing different tools and researching on different websites like, your business can benefit greatly from Google Analytics. So, let’s get on with how to configure Google Analytics for local businesses.

Avoid spiders and bots

Setting up your Google Analytics account in the most effective manner includes following a few steps. The first step is removing spiders and bots from your site. This is essential because, according to some estimates, up to 25 percent of all traffic is bot traffic, which is a serious problem. It is likely that anyone who has delved into their Google Analytics account with a fine-tooth comb has come across a few such instances.

Phone showing google
Avoiding fake traffic can help boost your results.

You can accomplish this by using Google Analytics, which has a handy little widget for this purpose. Bot Filtering will help here. What this does is get information from the IAB, the Interactive Advertising Bureau, and ensures that you’re filtering spiders and bots from your site.

Filter out personal traffic and spam

Using spam filters and personal traffic filtering is the next stage. Incorrect data is worthless, right? If you don’t have the correct information, you’ll have a hard time making appropriate business judgments about your SEO efforts or your internet marketing campaigns. The amount of business owners who are trying to make judgments based on incorrect data is astonishing. NAP consistency is also very important to keep your results constant.

This is why you need to gather as much useful information as possible. However, whatever you can do to reduce the margin of error will be beneficial. When filtering out your own IP address, you want to be certain that your team’s IP address isn’t included. There are many online tools that will show you your IP. To begin with, you’ll discover where you’re located and from there you can really block it.


Goals are extremely important when you are configuring Google Analytics for local businesses because they allow us to measure your progress. Essentially, it’s a success monitoring system. The most common two types of goals are the destination and event-based goals.

Destination-based goals

You can be able to set up a range of various sorts of goals, depending on the company and what you’re going for. One of the most common is thank you page or destination-based goal. Let’s say you’re an HVAC business seeking to get new clients, and you want to know how well your website is working, which pages are pulling in traffic, and what type of URL route, if you want.

If you use a goal with a specific destination, you can keep track of your progress. Every time someone interacts with the thank you page, they land on it and that can be a goal. This is a great way to see how well you’re doing, whether it’s your company objectives or what you’re attempting to accomplish in a given month or quarter.

Event-based goals

These are goals are a little more difficult to implement than destination-based goals, but not by much. There’s no unique website or URL associated with event-based objectives; they’re all about the actual event itself.

Users can be tracked to an event-based objective by filling out an online form or clicking on a certain button. It is possible that you will not be counted for a destination-based objective if you have any particular parameters within the URL and they don’t match perfectly.

Neon Google sign
Implementing goals in your strategy is very important.

You may get around this by replacing “equals to” with “begins with.” On the other hand, as a second alternative, which is perhaps a bit better, you could learn how to use regular expressions. In this way, you can go through all of the possibilities and get more accurate results. As you go forward with event-based objectives, it’s important to make sure that you have adequate validation in place.

The user may have been recorded as having completed a goal even if they did not truly finish it, for example, if they press a button to fill in a form but do not actually complete it. Just to be on the safe side, there are a few more measures you should take. As a result, you’ll have more accurate information.

Make use of UTM codes

You should also make use of UTM tracking codes. UTM tracking codes are a very important tool. They measure the efficacy of certain campaigns. As well as where our users, and what sources, media, or campaigns were effective in that respect.

Adding a UTM tracking code to your Google My Business and tracking results from it, for example, will allow you to correctly categorize website visitors who originated from Google My Business in your Google Analytics account. For each campaign, however, you will have to do this on a regular basis. That’s not just because of Google My Business.

You may choose to focus on a few of the larger campaigns, such as a long-term or particular campaign if you’re establishing Google Analytics for a local business with a limited budget or time. Consider holding a community gathering or running special promotions a few times every year. If we want to measure the efficacy of these efforts, we’ll use UTM tracking codes for those types of occurrences.

Connect Google Analytics to Google Search Console

Your reporting and information systems are now equipped with these two strong tools. And you want to make sure they can communicate effectively. Your organic search data is available for you to analyze in Google Search Console. This is crucial to setting up Google Analytics for local businesses. By having this set up you can attract more traffic and even local customers.

Phone showing Google Analytics
Connecting your Google Analytics to Google Search Console is crucial.

You should double-check that it’s linked to your Google Analytics account. Now, before you get started, double-check that your Google Search Console account is active. That is always the first step. So, if you set it up, connecting those two should be a lot easier. In fact, it is not possible to accomplish anything with Google Analytics for local businesses unless your Google Search Console is up and running. That is why you must be sure that’s in place, and then double-check that those can be linked.

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