As a brand new entrepreneur it’s natural you want to do your best to earn a good reputation among your potential customers. When people search for some information or service, they always tend to make sure they can trust the source. The quality of what they get usually highly depends on the place where they search for that. That is why you need to make them trust you. If you offer good service or products that’s a plus for you. However, unfortunately, it won’t be enough. Nowadays you need to have someone strong to guarantee for you. In the world of online marketing that means having a connection to some authority sites. But what is a real authority site? And how to find the authority sites in your niche? Well, these are questions we are about to answer today.
Defining the term of an authority site
When you want more people to know about your business, you need to make it visible online. If we want to get some information or an answer to a question, our first step would be to consult Google. That is why, if you want success you need to promote your business online and work on your reputation. Now, when we talk about the latter, that’s where we come to the question of authority sites and their links.
Authority sites are the ones to whom search engines can trust since they have already built a remarkable reputation in the online world. Their authority is usually a result of how long they exist, the hard work they invested in their existence, and of course, their quality. These sites are always leaders in the market, and thus any connection to them is extremely important. Getting authority links for a website will have a great influence on its ranking results. That’s also a crucial part of the link-building process.
However, as you may guess, although you find an authority site, it is exceptionally difficult to get an authority link. People put a lot of effort and time into obtaining them. That’s why the best thing you can do is to wait patiently and grab every opportunity that comes up on your way.
Obstacles to finding the authority sites in your niche
Truth to speak, there is no one who can really give you precise instructions on what makes an authority site. The practice has shown that those usually represent some important companies or educational or governmental institutions. People who have some experience in the area of SEO, or those who have by their side a group of experts in the field such as AZ Citation Services, find it much easier to determine which sites they can trust. The biggest problem is that the authority sites do not always appear among the first search results on search engines. Actually, there are many various reasons why something like this happens. You can come across volatilities, spams, and even manipulations.
Not knowing this, an inexperienced business owner would logically turn to what he finds on the top positions, considering it most trustworthy. In some cases, he will be lucky, but in some others, relying only on the search result position can be really misleading.
Time has brought some changes
Still, things were not always so complicated. Long ago, before people invented all those manipulative strategies by which they can control the web, it was possible to be sure that top search results were the actual authorities. But times changed, and it is not smart to follow this path anymore. In fact, the problem became even bigger when these actions started pushing the real authority sites down to the lower page results.
Today, finding the authority sites in your niche requires more effort and engagement on your part. After you define your niche market, you can start getting in touch with the sites that have some authority in your field. However, once you find them, and before you take any serious steps, it would be nice to take some time and explore the sites deeply. The point is that here you can never trust the numbers you see. Some sites that have thousands of followers turn out to be nothing else but the products of automated spam.
So, the only way to make sure that a site is the authority you are looking for is to check the social engagement. Although the quality of the content which it provides needs to be on a high level, it also needs to have often updates. What’s more, it’ll be nice if you can see how the public reacts to it. If people leave some comments, share the site’s content on Twitter, Facebook, or some other social network, it means they really trust it. In many cases, this is the fact you can rely on.
What to do to get links on the authority sites?
- One great way to get links is to start a business that provides distinctive services in the area of your interest. No one would pay attention to your business if it’s just a mere copy of everything that already exists on the market.
- If you are running a small local business, and you want to work on your reputation, you can send an e-mail to one of the authority sites in your niche and ask them for links. It may not work every time, but it’s worth trying.
- Show some solidarity. If you by some chance find out that an authority site, you would like to connect with, has some links leading to the non-existent pages, feel free to inform the site about it. You may grab their attention that way.
Now when you know how to find the authority sites in your niche, you can get to work. The process can be tiring, sometimes very time-consuming, but it’s still worth it. So, turn on your computer, and start the search right away.