There are many reasons why you would want to increase your quality score in Google AdWords. It can increase your pay-per-click profits, your websites’ position in advertising. An increase in score can be a good indication that your website, blog, or ad is doing well. And of course, without the quality score, it can be hard to know what hurts your website or what helps it. Quality score can also save you money in the long run by making sure that you are using the right keywords.
The AdWord quality score tells you the factors and measurements of aspects like relevancy of your keywords, quality of user experience, and how your advertising campaign is going. And once you know how your quality score is helping you, and why it is important, and how it can help you advertise your business.
So, what is the quality score and why should you care?
Simply said, a quality score is Google’s rating that indicates the quality and the relevance of your keywords and your pay-per-click. There are many uses to quality score.
For example, it can help you determine what your rank is in the auction process. Also, it indicates how much your cost per click is going to be. So, if you have a low-quality score, you can do some steps to make it better. But, there are many factors that determine the quality score, and almost all of them are important.
By using a quality score you can know important information about the performance. If you know how to “read it”, you can know what goes well and what’s not going so splendidly. When you know where you’re lacking, you can try to fix it. This is how AZ Citation Services operates.
Also, the quality score can help you save money and time. It also can help you to convert simple visitors into clients and customers, and help you to explore where you stand in your niche, compared to your competitors.
What are some of the most important factors that affect your score?
As we already said, there are a lot of factors that affect the score, but in truth, some are more important than others. So, here are some of them:
- CTR (Clickthrough rate)
- Keyword relevance
- Relevance of the text in your ad
- User experience
- The quality of your landing page
- Historical performance
These factors together make up your score. You need to understand them if you want to improve your score. Every individual factor has its own set of “rules”, and you need to pay attention to all of them. You need to have the right keyword, your AdWords history performance needs to be good, and this is true for other listed factors.
Let’s focus on keywords for a moment. As you may already know, having the right keyword is important. But how can you measure that? Keyword relevance is measured by how relevant your keywords are to your ad group. And an ad group is simply a set of keywords shared by an ad. This is one of the main ways for searchers to find a product or a website they’re interested in.
Also, CTR is a very important factor. Its formula is in its name. It measures how many times is an ad clicked on per number of impressions.
Targeting ad groups
One way to improve a score is by designing your ad group into a more targeted campaign. That way you can mark the importance between your ad and searching. The general advice is to use as many different ad groups as long they are relevant to the keyword. And, like with other techniques, don’t overuse them.
Also, you can target locals, people who are actually from the area of interest. That way, if you have a brick-and-mortar business, you can attract more local customers.
Before you decide on a keyword, it would be best to research how the keyword does online, i.e. is it being searched. The factor that decides which ad is going to be present on the user’s screen, is the keyword being used. If a user searches for “dog toys”, it is only natural that an ad with dogs and toys is going to be present. Maybe even dog food, or bowls, are going to occupy the user’s field of view.
Also, you should know that not only the words themselves determine if you are going to get your ad showed. Combinations of words are maybe even more important. As you can see, there are endless ways of using keywords, so make sure to use the “correct” ones.
Create high-quality ads if you want to increase your quality score in Google AdWords
How often would you want to click on an ad that is flashy and/or poorly made? We guess your answer is – never. Well, the same is true for your potential visitors. Those kinds of ads will also make Google, as well as searchers, more suspicious. Poorly made ads can look like an introduction to a scam website, without quality content.
However, if you create a well-made ad, which heightens the trust of a user and Google’s, you’ll be one giant step closer to your goal. A well-made ad is certainly one of the most important ranking factors. Sure, there are particular details you have to know about online advertising, but “offline’ techniques are still very viable.
Also, make it clear what you’re offering. If you are making dog toys, it should be clear to your audiences what you’re offering. Users must find your ad interesting and not too intrusive. However, the ad shouldn’t be unnoticeable. It is a thin line between tasteful and untasteful advertising. Knowing that will also help you increase your quality score in Google AdWords.