According to some researches, more than 90% of online experiences being with the use of search engines. When looking for a certain business, product, or service, people would start their quest with an online search. And search engine optimization (SEO) is there to ensure you are the one to meet them at the top of the search results. However, having that you are actively marketing your business online, you must have heard of both local SEO as well as organic SEO. You are also probably wondering what is the difference between the two. Well, in this article we will confront Local SEO vs Organic SEO, and speak of their differences, as well as their relations.
The difference between Local SEO vs Organic SEO
Both Local and Organic SEO have the purpose of improving your rankings in online search results so more people are able to find, contact, and purchase from your business. Now, here’s the difference. Local SEO focuses on capturing local search territory to connect with searches in your area. Organic SEO allows you to improve your site’s visibility on a national or global scale.
It is important noting that both of these use many of the same strategies. However, Local SEO solutions employ certain specialized measures that help you connect with searches in your particular area.
Understanding Local SEO
When a user searches for industry plus location, the search engine knows that the search has local intent. Search engines also have a tendency of assuming local intent in some other searches as well. All search engines, however, want to give the user exactly what they are searching for.
Now, you might be wondering why is Local SEO beneficial. Well, it is important for your business to show up in relevant local searches because 50% of searchers visit businesses within 24 hours of a local search.
Optimizing a business for local SEO has a lot to do with location, naturally. With this in mind, search engines need to know exactly where your business is located. When someone searches for a location, the search engine will be able to find the business that are there. And you want to ensure yours is the one to make it to the list. It goes without saying that you want to make sure your business’s name, address, and phone number is consistent across local listing directories, as well as your website.
Example of a local search
If a person is looking for moving assistance near them, they will probably type “Moving company in Miami”. Upon doing so, they will receive a great number of moving companies with their offices in Miami, and not see the movers located in Boston.
Understanding Organic SEO
The organic search takes place when search engines decide there is no local intent in the search. That is to say, the searches is looking for information rather than a specific location. So, the reason behind you coming up in the results of the search will have to do with whether your website is relevant rather than with your location.
To explain through an example, and further compare Local SEO vs Organic SEO, here is what the user is likely to type “How to move on my own”, or “DIY relocation”. When optimizing a website for organic search, you need to use specific keywords throughout your posts (in headings and paragraphs).
At this point, you are probably wondering how search engines determine which moving companies in Miami (Local SEO) or ways of conducting a DIY move (organic SEO) are the best or the most relevant. Search engines use hundreds of factors to rank and index websites in searches. Some of these include keywords, outbound, and inbound links, and even proper use of grammar.
Local SEO vs Organic SEO – which is better for you?
This depends on the nature of your business, so to speak. If you have a physical office in a specific location, you want to rank high in a local search. The potential customer will be looking for a place to go to for a specific product or service. So, you want to show up in local searches for their industry.
On the other hand, if you want your business to show up for certain search terms with no specific location, you want to aim for higher rankings in organic search. For example, if you are selling a product online but your business has no physical location nor does it serve a specific area, you want to show up in organic searches. What’s more, targeting a specific location would mean losing potential customers in a case like that.
Can a local business rank high in Organic SEO?
Multi-location brands should rank locally as well as organically. They often have a website they want to rank for general, branded searches. However, they also want to rank locally, so that the local customers will know how to find their storefronts. Another reason to want to be found both locally and organically is if your local business has a blog.
In order to rank higher in search results, both locally and organically, your business has to be relevant to a specific search. And to show search engines your business is the right answer to a particular query, you have to say it loud and clear.
Do these SEOs affect each other?
When speaking of Local SEO vs Organic SEO, one has to wonder whether they affect each other and how so. With this in mind, it is important noting that there are certain SEO practices that help both local and organic search rankings. For example, when you claim your business page on local listing directories like Google, Bing, Yelp, and TripAdvisor, you are also adding a link back to your own website. These local listing citations help the local SEO by telling search engines where your location is. And when it comes to your on-site local SEO, it can also help your organic SEO. As search engines like fresh content, the local SEO will not only help by sending out signals of local relevance but also boost your organic SEO efforts.
When done properly, both local and organic SEO efforts will help improve your website rankings. So, make sure that you do your optimization correctly, and see your business flourish.