If you are a driven entrepreneur and you have a clever idea that you want to see into fruition, you probably have a lot to think about already. There is hardly a startup out there that develops as planned. This is why you will probably spend more time fixing problems than implementing creative ideas. So, why with all this trouble should you bother with SEO? Well, as you will soon learn, having decent SEO ratings is a must if you want to see any online traffic. Therefore, to help you out, we’ve devised a straightforward SEO checklist for startups that should help you tackle your online traffic with relative ease.
Our SEO checklist for startups
The following steps that we will outline should give you the basic framework for handling SEO. Keep in mind though that SEO management is a complicated subject. So complicated in fact that there is hardly an article out there that could cover the whole of it. There is always something new to learn when it comes to SEO, which is why a lot of people opt for hiring professional help. If after going through our checklist you still feel that you need help, don’t shy away from consulting with SEO professionals.
Step 1: Set up Google Analytics
When it comes to SEO management tools, there is hardly one that is as necessary as Google Analytics. No matter what SEO strategy you opt for, you will need a reliable way to track your performance. After all, that is the only way to know for sure whether it is working. Well, Google Analytics is a must-have tool for any serious SEO performance tracking. Once you get comfortable with it, you can add other analytic tools for SEO. But, for starters, set up a Google Analytics.
Step 2: Install the right SEO plugin for WordPress
For the sake of this article, we are going to assume that you are using WordPress to create the website for your startup. There are other platforms out there. But, seeing that WordPress is the most popular, we feel that it’s worthwhile to focus on it.
So, once you set up a WordPress website, you will need the right SEO plugins to help manage it. The most important one to install is Yoast SEO. This plugin is so widespread that most people see it as an integral part of WordPress. It will monitor your content while you create it and give you advice on how to improve its SEO rating.
Step 3: Do keyword research
The Yoast SEO plugin will help you optimize your content for SEO. But, unfortunately, only using it is far from what is necessary. In order to properly tackle SEO, you will also have to do keyword research. Knowing what keyword to use and in what density can be the determining difference in your website coming up on Google’s first page of results, or on the tenth. So, do yourself a favor and properly research the keywords that you are going to use. Ideally, you will in time formulate a keyword plan where you will outline which keywords to use and how to connect articles. Some helpful tools that you can consider are:
- KW Finder
- Google Keyword Planner.
We suggest that you start with either KW Finder or Google Keyword Planner and the progress from that.
Step 4: Look into your local SEO
While putting your website online may give you an idea that you are suddenly going against everyone there, the truth is far from so. In actuality, most of your competition will come from people that are local to you. Now, depending on your startup the definition of “local” can change. But, in essence, it usually means that people can do what your startup does, or something similar, in your area. In order to beat that local competition, you will have to tackle local SEO. This is usually done with long-tail keywords, but there are other methods to implement as well. The important thing to keep in mind is that dealing with local SEO can be terribly important, especially if you are having a tough time finding that initial customer base.
Step 5: Optimize your content
Once you have your keywords and your local SEO figured out, the next step is to optimize your content. The reason why mention this in our SEO checklist for startups is due to the fact that a lot of startup companies opt for outsourcing content writers. Know that quality content, especially if it is about your startup, can only come from you.
If people are going to understand what you are about and how you want to help them, you need to roll up your sleeves and deal with some content writing. Once you set up your voice, you’ll be able to more easily outsource content writing as freelance writers will have an easier time figuring out how to present your startup.
Step 6: Promote your website via social media
The final step in our SEO Checklist For Startups is a relatively straightforward one. And that is to promote your website on social media. Now, depending on how much you want to invest, this can range quite a bit. You can choose to simply post something on Facebook and Twitter every once in a while. Or, you can outright hire a social media influencer to help you out. Our advice is to first devise a long-term marketing plan before you set out to spend a lot of money on it. No matter how good your startup is, you will have to deal with marketing. So, do yourself a favor and first set it up properly.