When running a business it is very important to invest in a good local marketing strategy. Using citations is one of the most helpful ways to increase your businesses’ visibility and prominence. However, using citations in the wrong way can result in harming search engine rankings instead of bettering them. But don’t worry – we’re here to help! In this article, you’ll find out what are citations, how they work, and what is the correlation between citation building & ranking.
Let us begin!
What are citations?
To understand the correlation between citation building & ranking, you first need to know what are citations and how they work. They are one of the main factors in local SEO (Search Engine Optimisation) and they are very important to build an effective SEO. Citations represent online references to your business. Basically, they are mentions of your business on different websites. They contain the following elements but have in mind this is only basic as some websites may require more information to be added:
- Name, address, phone number (NAP)
Most citations are in the form of an online business directory but there are various different types. Many people confuse backlinks and citations and although they are similar, they have distinct differences between them. There are thousands of websites where you can list your business online but the key is to find ones that are most relevant. However, the SEO community agrees that some citations are crucial to any business and you will agree that most businesses should be present on Facebook, Yelp, Google My Business, or Bing Maps.
How does citations building work?
To put it in simple words, citations notify search engines that they can trust your business. To achieve this, you need to conduct successful citation building – sending out relevant and accurate information about your business to different online directories. This way, the search engine together with your customers gets crucial information about your business – contact details and how to find your business.
If you are successful in citation building, you will add to your business’s online credibility. This is very important as you want your business to appear as one of the top results when searching on different engines. Also, it is crucial to list your company on relevant websites as those are the places your current and potential customers will look first. So, building citations can help you generate leads on top of everything. To make sure this is done properly, you should consider hiring professionals with experience in SEO. Check out our website as AZ Citation Services might offer exactly the help you need to successfully build citations and improve your business’s position online.
What is search engine ranking?
The search engine ranking of a website or page (in this case, your business) is actually its place on the search result page. The web pages that appear at the top of the search results are the most visited. It is no wonder that 67% of clicks are going to the first five websites that appear in search results. More visitors mean more sales and a benefit to your business.
Regardless of your business size, you should make local SEO a very important part of your overall SEO strategy. Promoting your physical business and presenting it to locals is a great way to generate more leads. And what is a better way to increase your business’s visibility but to focus on boosting your search engine ranking.
One of the most important things to pay attention to in order to improve your ranking is keyword density. You should strive to have an ideal keyword density in order to place your business on the very top of search results.
The correlation between citation building & ranking
Now when you have all of this information, it is easy to figure out that there is an important connection between citation building & ranking. Basically, citation building is used to improve rating – you want to make your business appear as one the highest-ranking results in relevant search engines.
Different search engines use citations as one of the primary factors when ranking search results. When you make a consistent NAP across the web, citations help improve your ranking while the lack of consistency in your citation can lower your search engine ranking. It is as simple as that!
Citations and local rating
All of the above is especially true when it comes to local SEO. There are many ways to improve local search rankings and optimizing your citations is one of the most important ones. Citation building is the most important ranking factor for local SEO.
There are so many citations online and there is a big chance you won’t be able to list your business in all of them. Make sure to list your business in online directories that are closely related and most relevant to your business industry. That way, you will be sure that your business is visible to an audience you want to represent yourself to. This can in many ways improve your business. You will reach out to more customers and be able to generate more profit.
The correlation between citation building & ranking is strong. Building citations improve your search engine ratings and the higher you are on the search result list, your business becomes more visible. The more visible your business is to local customers, the more leads will turn into successful sales. It is essential to have both quality and quantity when building citations – miss this and you can find your business at the bottom of the search results. This can be very harmful to your business so make sure you create a successful SEO strategy. Search engines are new yellow pages so make sure your business is on page number 1.