The power of social media in advertising is unmeasurable. Different platforms offer a plethora of possibilities, and they represent a group of very useful tools. Even though all social media platforms play an important part, Twitter stands out in the crowd. It is the top platform to go to if you wish to speak your mind about a specific topic or a global event. All successful companies should have a well-made Twitter account. With that in mind, here are some Twitter SEO tips you need to know for your business.
A good handle is everything!
Twitter handle, commonly known as your username, is the first thing that sets you apart from the rest. It should be catchy, simple, and easily memorable. When creating an account, many people put the first thing that comes to their mind. That is not a good practice if you are opening a profile for a business. It is worth it to put some thought into it. Once you have followers, changing an account to get a better name is not a good idea.
Have in mind that this handle becomes a part of your static address that is further used for indexing, channel promotions, etc. With that said, choose your username carefully!
Find a connection between your handle and your business
Here is additional advice regarding the Twitter username. Having a catchy handle is good, but it also has to clearly explain what your business is related to. Usually, using your full company’s name is the best option. However, if that name is too long or taken, come up with something creative that paints a clear picture.
Furthermore, pull up analysis from the internet and find out what combination of your company’s name has the largest search frequency. That may be a good way to come up with a productive username for Twitter.
The importance of the Bio page
One of the lesser-known Twitter SEO tips is to use the full length of your Bio line. You have 160 characters to be creative. Think about the most important details about your company. 160 characters are enough to introduce your company, but it may look like there is not enough space if you have no idea what to write.
The bio page is important because it is constantly indexed. Its content is very relevant!
Let people know about your Twitter page
Now that you have an account set up, it is time to get some followers. However, that is easier said than done. The number one rule is to start tweeting as soon as possible. Also, carefully choose topics of interest. Think about the goal of your Twitter account. Are you looking for new clients or new partners? Furthermore, Twitter is the public mirror of your company. Be very careful about what you post online. Just like how one tweet may make your company go viral, it can also bury you six feet under the ground.
A good strategy is to hire professionals to help you build a brand out of your company.
Link your website to your Twitter account
Learning about Twitter and its features is crucial for a good profile. Adding your website’s URL page to the Twitter account will help you to generate traffic on your website. The more followers you have, the more visitors you can get. Still, even though Twitter is very useful to increase natural traffic, you don’t really get any SEO link juice from it. Twitter has the “nofollow” attribute set as default, to prevent spamming.
On the highest shelf of the closet was a mysterious box…
You want to know what’s in the box, am I right?
When starting your tweet, the first 40 characters are essential. This is one of the Twitter SEO tips that will help you stand out in the online crowd. When tweets show up in search results on an engine, these first characters act as a title. They should entice the readers and make them click on them. The beginning of your tweet has the biggest impact on SEO.
Use keywords in your tweets
If you want to efficiently promote your business online, keywords are the proper way to do it. Start your tweets with a primary keyword that will set the tone of the message. Think about buzz words and the most useful phrases. However, you should value your content above all.
Spamming tweets with multiple keywords that do not have to do anything with your tweet is a recipe for failure.
Write retweetable tweets
Whenever someone posts a tweet that gets a lot of attention, other users retweet it. If you consider the length of your handle that will show in the retweet, always leave some space for it. Do not use all the characters for a tweet. Stick to around 110 to 120 characters per tweet.
Link back to valuable content
Offering people some link love is the best way to increase your traffic and get genuine users. Backlinks are very useful because they drive traffic for you. Furthermore, linking to other accounts and promoting their websites in your tweets is the best way to make useful connections.
Twitter SEO tips useful for your business – delivered!
Let me give you a quick summary of the most important business strategies for Twitter:
- come up with a memorable name, relatable to your business
- use the Bio page to provide the most important information about your company
- find followers
- link your website and other platforms to your Twitter account
- write smart, interesting, and retweetable tweets
- use keywords and backlinks in your tweets
By following these Twitter SEO tips, you are on a good path to creating a good Twitter profile for your business. The more time and effort you put into it, the bigger the reward is. And remember, never stop tweeting!