Why Directory Listings and Citations Are Key for Your Local Business

So you want your local business to prosper. You’ve got everything set up on your premises and are eager to see some real growth. You’ve even got a website running and everything! But without citations, you won’t see your enterprise making any real headway. Don’t believe that? We at AZ Citation Services can prove it to you.  Here’s why directory listings and citations are key for your local business.

Wait, What Are Directory Listings And Citations?

Some of you might not be aware of listings and citations. For you, we will break down what these terms refer to in a few sentences. Don’t worry, it’s actually pretty simple.

Let’s start with citations in general. Citations (or local citations) are pieces of information about your business that one can find online. When we talk about citations, people usually refer to three facts about an organization:

  • Name
  • Address
  • Phone number

These are the pieces of info known as NAP. That doesn’t mean that’s everything about citations, though. You can also count working hours, photos, reviews, and more under the umbrella term that is citations. Creating them may sound easy, but there’s some skill involved. But you can order citations made by professional services if you don’t feel like making them yourself.

So that leaves us with directory listings, which are, luckily, even easier to define. These are networks that contain a large number of listings. The listings therein can be randomly ordered or they can be classified by categories like niches or industries. Directory listings are essentially online phonebooks if you want to see it that way.

How citations and listings can balloon your business

So, now that everyone is up to speed, let’s cut into the meat of it. What can you get from citations and putting them on the right listings? As it turns out, there are quite a few perks to enjoy here. This is why directory listings and citations are key for your local business.

Why directory listings and citations are key for your local business: Boost visibility

The most obvious benefit of having deftly crafted listings and putting them in reputable listings is that your information will be more accessible to people. After all, the Internet can cast a pretty wide net. But this benefit is bigger than you think. You see, these listings usually form networks with other domains, and that means that your presence online grows exponentially. You can sit back and enjoy your reach spreading like never before. Just make sure to update any new information about your company as soon as possible.

Foggy highway
Citations will remove the fog surrounding your local business, making it far more visible online

Why directory listings and citations are key for your local business: Make discovering you easier for potential customers

A lot of people use the Internet to find the perfect service for them, and that often leads them to listings. And plenty of local citation sites list their citations according to location or kinds of services and niches. That means that anyone looking for a service in your ballpark will be more likely than ever to find your business.

Why directory listings and citations are key for your local business: a pen marking a spot on a map
Put yourself on the map with citations on directory listings

Why directory listings and citations are key for your local business: Bolster your reputation

In a strange twist, the Internet has made people’s opinion about a business even more important than before. This is because people can now use reviews to spread the word at an unprecedented speed. Luckily, local citation services can also accommodate reviews, as well as responding to them. In fact, they offer a great platform for you to respond to reviews, be it to show gratitude for praise or to address any due/undue criticism.

There’s more to just how people feel about your business, however. Reviews also contribute to your overall SEO ranking. If your reviews create an overall good image of your company, your SEO improves. On the other hand, a bad reputation will harm it. And seeing that many listings also offer reviews, having your citation there allows for a convenient venue for people to review your business.

Why directory listings and citations are key for your local business: Skyrocket your SEO

SEO is a complex web of various factors that decide how far along on the SERP (Search Engine Results Page) your website ranks. Counting them all would be a waste of time for the article at hand, but suffice it to say that the more information Google’s algorithm finds, the better. Of course, the quantity of that information isn’t enough on its own. Given that search engines prioritize the accuracy of the information it presents, the consistency of your data is equally as important.

Listings come in extremely handy in that department. They have all of the relevant data on your business clumped together in a neat chunk of SEO goodness. Once the algorithm sees all of that information, your SEO will improve dramatically.

Three Scrabble letter tiles forming the abbreviation SEO
SEO is an integral part of any business growth nowadays

Why directory listings and citations are key for your local business: Spread brand awareness

Another benefit of local citations in quality listings is one that people don’t often think about all that much. Namely, having your place in a directory is pretty much like having a billboard in the physical world. This is because people will still get a chance to see your brand name when they search for the services you provide. Even if they don’t actually end up choosing you, every pair of eyes on your business is more exposure. This is especially true – and beneficial – with local listings, where competition is not as packed as in the wider market.

Why directory listings and citations are key for your local business: conclusion

As you can see, there are clearly tons of advantages to spreading your citations across great directory listings. They boost your SEO, they get your brand name out there, they greatly boost your online presence – the list goes on for a good while. It’s baffling to think about when you consider the fact that they’re such an affordable and simple tool. If they’re done properly, that is.

Now that you know why directory listings and citations are key for your local business, you probably want to implement these solutions right away. We can help you with that. Contact us today to get expertly designed listings!

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