If you want to improve your conversion rates you can start with images. If you are wondering how can images do that, we will show you and explain just how important they are to your conversation rates and your SEO in general. You should know this even if you are planning to outsource SEO. Knowing the basics is crucial and every website owner needs to know SEO basics even if they have SEO experts. Don’t worry, we will help you even if you are planning to outsource SEO, but make sure to read the whole text and the texts we leave you for further research so you know what to ask when interviewing SEO experts. Now let’s talk more about images.
The importance of images for your SEO
The right kind of image has a lot of power. It can attract your potential customer, interest a reader and even explain your text. The readers are more likely to engage with content that has images. Just look at social media platforms. Instagram is doing amazingly well and what is the whole point of Instagram? Posting pretty pictures of course. The text comes secondary there. But you will see many successful bloggers there. That example right there showed you just how powerful images are. This is the reason why optimizing images needs to be part of your SEO strategy. But how do we optimize images? You should know that it takes some time for the SEO to start working so don’t expect the results as soon as you improve the way you are handling images.
We will show you a few steps and you can continue your research on the AZ Citation Services website. Just click on the blog and you will find a lot of useful information on this topic and many others involving SEO strategies and citation cleanups. Bit first let’s go through a quick guide for you on optimizing images.
- Image size and File size are not the same things, you will need to resize your images and make sure that all the images in one text are the same size
- Optimize image file names
- Start using alt tags
- Optimize the image title
- Don’t forget to include the image captions
- Uniqueness is the key here, you need your images to be different and eye-catching
- Text and images need to make sense, they need to complement each other. Having a pretty picture that is not relevant to the text makes no sense
- The last thing you need to do is add image structure data
Reasons why and how images improve your conversion rates
- The images have the power to invest your readers emotionally
- They even have the power to build the trust of your readers
- Sometimes they can double up as directional cues
- Help you go viral
That sounds pretty serious, right? Do you see now just how important images are and how easily they can improve your conversion rates?
What is a good conversion rate?
Since we are talking about improving conversion rates we need to mention what is a good conversion rate. You need to know the basics in order to improve. Usually, a good conversion rate is above 10%. Some businesses can achieve more of course. Earning a good conversion rate can place your website/business in the top 10% of global advertisers. So now that you know this you will be able to talk about your goals with specialists if someone else is handling your SEO. 11% doesn’t sound like much but having this big conversion rate will mean that you are very successful. The higher your conversion rate gets, the better you will be doing (in terms of messaging and strategy obviously).
Other things you can do to improve your conversion rate
Here is a quick guide you need to memorize because it will help you to improve your conversion rate :
- Consider adding a pop-up to your site
- Get rid of unnecessary form fields
- Add testimonials, reviews, and logos
- Get rid of the distractions
- Add a third-party signup service
- Focus on strengthening your CTA copy
- Adding live chat can help too
But before you start working on your conversion rate you need to work on your citations as well. . Conversations aren’t worth much if your customers don’t have the right address or a phone number. They need to be able to reach you and get in contact.
Who can help you to improve your conversion rates?
And now we can talk about the final part. If you don’t have the time to deal with this part of your business, who can do it for you? You are looking for an SEO company that will be able to handle all the parts of your SEO. Conversions are just a part of that. Outsourcing is a great way to do this when you are too busy. Handling a business takes a lot of work, luckily you can hire people to help you. All you need to do now is find the right company that will be there for you and does the job right. Luckily we left you resources and you will be able to find just that. Hopefully, after reading this and checking out the AZ Citation Services blog you will be able to improve your conversion rates or find someone who can do this for you. Good luck with improving your conversion rate.