Since Yelp was introduced to the restaurant business, it quickly seized the market. Being a leading review website for consumers, it plays an essential role in any restaurant business. It is a fact that all new restaurants should do two things – become present on Google My Business, and register at Yelp. However, just registering is not enough, you have to make sure your information is always up to date. With that in mind, let’s see how to update your business information on Yelp, and utilize it to your advantage.
1. Find your business
The first step would be to visit the Yelp page in your browser. Look for the business to edit in the Search field. After locating your business, click on the Edit business info in the Location section.
2. Make the changes and submit for review
Once you open the business info section, you can make changes to the following fields:
- business name
- phone number
- URL for your website
Furthermore, anything with a checkbox field can be edited. Additionally, you can add working hours, and add a short comment for the Yelp moderators that explains why is the change important. Remember to keep it simple and self-explanatory, and be mindful of the grammar. The quicker the moderators review your changes, the sooner your page updates.
After you have completed these steps, just click on the Submit button.
3. Update your business information on Yelp via the iPhone app
The beauty of having a Yelp iPhone app is that it makes the entire process quick and simple. After downloading and installing the app, repeat the same steps as above.
Look for your business, and locate the button that looks like an arrow shooting out of a rectangle. It can be found in the upper right corner of your display.
Tab on the Edit Business button, and start making changes. Here are a couple of important notes to remember:
- do not put your business name to be in all capital letters
- make sure that the location placemark is correct. If it is not, you can change it in the Edit the Locations Placemark section.
After making changes, repeat the same process as in the website example. Furthermore, type the comment that explains the reason for making changes, and submit it to the moderators for review.
Additional notes to remember
When making changes, understand that it takes for about 24 hours for moderators to approve your request. With that in mind, make sure to request business update changes in a timely manner.
If you sold one business and opened another, do not try and change the data on the existing profile. This is bad practice. Instead, mark the business as closed, and open a new profile for your new business.
Even though if you submit a change for review, you can cancel it from your end before it is approved.
Another thing to remember is that sometimes it might take a longer period of time for changes to take place. There are cases when a business changes the name, but it still comes up as the old name in the system. Furthermore, once you send the request, you will usually get a reply via e-mail that will notify you about the status of your change request. They can either be approved, canceled, or deleted. Replies are automated, so give them some time.
Some people asked if there are any fees for changing the information for your business on Yelp. The answer is NO, there are no charges for this update.
Is Yelp enough to successfully advertise your business?
Let’s be clear here, getting honest reviews from your customers is the best way to advertise your business. That’s why Yelp is so popular, word of mouth spreads quickly.
Nevertheless, there are many other solutions that can help you advertise your brand and grow the business. One way is to promote your business through citation services.
This approach has fantastic results, and you can easily find professionals that will put your business on the map. Change old citations, boost rankings, keep old customers, and get new ones. Everything is possible if you use the right tactic.
Can Yelp be a double-edged sword?
The answer is Yes and No. If you are not careful enough, you can quickly get on the bad side of Yelpers. Furthermore, if the service you are providing is not up to their expectations, you can expect a bad review. With that in mind, many people look at Yelpers as haters who just want to ruin their business. However, that is not the case. Yelp is simply a service that allows people to get quality feedback about their favorite restaurants and hotels.
So, if you are playing by the rules, and making sure to always deliver quality, there is no reason to be afraid. On the other hand, if you are not providing a good service, your business can quickly gain negative points from customers. More and more people are using Yelp, so be smart about it!
A few final words
Let me give you a quick update of what we covered so far. Update your business information on Yelp in just a couple of simple steps. After making all the changes, make sure to leave a note for the moderators, and once the request is approved, wait for the changes to take place. Furthermore, always keep your information up to date, and follow the best practices. That’s a certain way to make the most out of this fantastic website!