In order for your text to be read more, you should have a good meta description. Basically, this is a little snippet of the text that we can see in search results. So, optimizing this part is crucial if you want for a large number of people to read your text. We are going to give you a helping hand and show you how to optimize descriptions. Put these pieces of advice into practice and you will see how your text will move up the ranks.
Think about the length of your meta description
Since this is just a short summary of the whole text, it should not be too long. You should put the most important pieces of information in as much as 155 characters.
In order to boost your SEO, all you should do is to optimize descriptions
There are some meta descriptions that allow you to use even 300 characters, but, just to be on the safe side, put the crucial information in the first 155 characters. Should you need some help with your optimization, feel free to contact Citation Services.
Using keywords is obligatory if you want to optimize descriptions
Once you choose what keyword for your work is going to be, you should use it quite often. This also means that it should be part of your meta description. The reason for doing this is that Google will bold that keyword in search results. Plus, it will make it easier for people to get to your text since it will be among the first results. On the other hand, avoid overusing the keyword. This is something that can repel people.
The meta description should be unique
Yet another piece of advice would be to make your meta description unique. If you just put the same description everywhere, it will not do your texts any good. They will not be among the first results in a Google search which means that people will not read them.
Make your meta description unique and you will see that your texts will be read more than before
If it happens that you are not sure how to do this properly, you can rely on Citation Services. They are professionals and are willing to help you with this.
Write the descriptions in an active voice
This is something that can make a reader more interested in your text. It will be the invitation to the page, as opposed to using the passive voice. In addition to this, you can also include a call-to-action. For example, you can use ‘Find out more’ or ‘Learn more’. If you end your description in this way, you will make a reader intrigued and they will want to know what the text is about.
These are the ways in which you can successfully optimize descriptions. Try them out and the results will come in no time. Your texts will be read much more than before and you will not have to put greater efforts into your writing.