What is Google My Business Location Authority?

To answer what is Google My Business location authority we need to take a step back and explain all the little details that come with it. So, in a way, we will make you a guide for location authority. Of course, we will also be talking about your citations, their importance, and ways to get them in order. But mostly we will be focusing on Google and Google Maps. Don’t worry, soon enough you will understand everything, and if you don’t – you shouldn’t worry. Surely you have a lot on your mind and you can simply hire an SEO expert to deal with this part of your business.

Google My Business Location Authority explained

We are all dependent on Google nowadays. It’s our go-to place to find everything. The world became a different (and easier place) since Google started to become popular. Location Authority is the ability your location has to rank and get found in Google local search results. Google Maps too! You will rank higher if you have more location authority, of course. That means you will be increasing your radius from your main location since that’s the way Google works. It’s a ranking power in Google local search results. If you want to know how to improve your Google rank, we can help with that too!

Pins in a world map as a symbol of Google My Business Location Authority
You want to increase your radius. Spreading out is always good.

Google My Business and Google Maps 101

Let’s cover some basic info on Google My Business too! Before anything else we need to mention that it is completely free. Just like Google Maps are. Google Maps is the platform on which Google My Business listings appear and of course, it is a great way to find just about anything. If you have Google Maps, chances are you will never be lost again. Anyone can add a place to Google Maps and it won’t cost him or her a thing. However, not everyone can simply add or edit details. The details we are talking about are hours, offerings, and categories. You alone can do that for your business.

GMB and how it’s different from Google Maps

People sometimes get confused about these two and the difference between them. That’s understandable and we are here to help you understand everything. You can also find some websites like AZ Citation Services where you can read more on this topic. You should know that Google My Business is an online directory. Google Maps is to simplify it down a service that provides directions. Google My Business listing will help you show up in people’s searches but you are the one that is completely responsible for creating and maintaining your Google My Business listing.

Google Maps app on iPhone
We all use (and love) Google Maps.

Representing your business on Google

Reading the guidelines for representing your business on Google is imperative. You want to make sure that everything is in order and according to guidelines. Chances are it already is but just in case read the once or twice guidelines. That way you will be getting the best results when managing your business profile.

Google My Business location authority and the role it plays in your business

Location Authority is a metric that assesses a company’s credibility. But also it shows your consistency and accuracy. To achieve any significant location authority and to be able to compete in Google Map or local search results you need to know everything about location authority since it plays the biggest role. But the most important thing of all is that you make sure that all the information about your business is accurate and consistent. You might want to consider professional citation cleanup, simply to make sure that all your business directories are uniform. Here are business citations you need to have in order:

  • Full name of your business and make sure that it matches GMG listing
  • City name, state, and Zipcode
  • Business phone number
  • Website URL

Additional help

If you need to improve your brand’s visibility now is the time to do so! In case you need to boost rankings, you can try a professional citations building service. That will help. But as we mentioned at the very beginning if you don’t have the time to learn about all of this or it’s getting too complicated sometimes is best to hire professionals to deal with this part of your business and you can focus your attention elsewhere.

Woman working on her MacBook
Every effort you put in will be worth it in the long run.

Is Google My Business worth it?

Sometimes people assume that all the hassle that comes with setting up everything online like Google My Business is not worth it. Well, it is. A whole world is now online. Younger generations use the internet to find everything. They don’t stop and ask for directions, they don’t talk to strangers and ask for recommendations. Why would they when Google knows it all? All they have to do is type what they need and the answer to their question is right in front of them. That’s the beauty of modern technology. Even if you are not one of those people and regardless of whether you are a local, regional, national or international company you should put the effort into this. Google My Business is a huge and ever-growing factor. As a business – you want to be found.

How often should a business post on GMB?

Since we discussed the importance of Google My Business location authority we should also talk for a moment about the frequency of posting there. Many businesses post once a day. That is a good choice because that has been shown to give good results and improved rankings. The minimum for posting is once per week. We all know that Google tends to look favorably on those businesses that use Google products frequently and rewards than. Instagram (and Facebook since they are the same company) do the same thing. Hopefully, this text helped you a bit and we pointed you in the right direction so you can continue your research.

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