Ways to Measure the Success of Your Local SEO Campaign

Search Engine Optimization campaigns are often used by small businesses to boost their internet presence. These tactics boost the exposure of websites in search engines, making it easier for buyers to locate them. A comprehensive SEO plan may boost rankings, website traffic, conversions, and leads. It can also bring more local clients to your physical presence if you have one. However, An effective SEO strategy takes time to develop. An SEO plan can take weeks, if not months, to show evidence of success. How can you know whether your SEO efforts are having a beneficial influence on your company? By researching citation building service websites and companies and reading up on SEO campaigns and strategies, you can learn a lot about this topic. In this post, we will go over how you can measure the success of your local SEO campaign.

Examine your keyword rankings

When a user enters a keyword, search engines provide a page with relevant website links as well as advertising. If your website ranks high for a given keyword, it will appear earlier in search engine results pages (SERPs). This increases brand recognition and gives you greater visibility. As a result, you will see an increase in organic traffic.

A phone with graphs next to blank papers and a pen.
Examining your keywords rating is one of the best ways you can measure the success of your local SEO campaign.

Websites place a high value on ranking on the first page or as the first result in search engines. Organic traffic will come to your website automatically if it ranks well. You must regularly monitor your keyword ranks for this. If your rankings drop over time, it is likely that your traffic will suffer. The problem with your SEO effort cannot be identified solely by your keyword rankings. They can, however, rapidly detect if something is wrong. That’s why you should always start by checking your keyword rankings and doing your best to raise them. To make sure your keywords are up to date, you’ll have to do proper keywords research from time to time.

Examine your conversion rate

Increasing your visibility is excellent, but ultimately, you should be looking to convert visitors into customers. Conversions indicate how many visitors followed through on your call-to-action. In other words, how many of them are purchasing your product or service, signing up for your newsletter, or taking advantage of a free trial.

The better your conversion rate, the more money you’ll make. It indicates that your conversion rate optimization (CRO) efforts were successful. By configuring Google Analytics for local businesses, you can directly track your conversion rates.

Examine your backlinks

There are multiple different types of links that matter in SEO. However, backlinks are the most important ones when it comes to ranking. If another website links to yours, you will most likely be listed better in search engines. These must be relevant, authoritative websites.

Suppose you have a significant number of links from authority sites. In that case, you might gain an advantage over your competition by ranking higher in the SERPs. Other websites linked to you increase your credibility and demonstrate that your product or service benefits others.

Google Analytics opened on a desktop computer.
Use Google Analytics to check all the stats related to your website performance.

If you’re unsure about your backlinks, you can view your referral traffic in Google Analytics to measure the success of your local SEO campaign. A referral is a visit to your site that occurs as a result of someone clicking on a link. It excludes traffic derived from organic searches or advertisements. A referral report displays the number of visitors that came from other websites and their level of engagement with your site. If your SEO effort is successful, you will experience a significant increase in traffic through referrals. 

Make sure you’re attracting the right audience

Don’t only glance at your website traffic’s changing stats. Sometimes, a high number of website visitors doesn’t mean your SEO campaign is successful. Instead, try delving a little further into the subject. The quality of your traffic might assist you in determining how well your SEO campaign is performing. To figure out what is popular, look at the number of pages per visit and the average visit duration. Check your bounce rate as well.

It’s a problem if your website is gaining visitors, yet your bounce rate is too high. Similarly, if the average number of pages visited is minimal, you are not receiving high-quality traffic.

Engagement rate

Your engagement rates are another metric that indicates your audience is really interested in your brand. This statistic raises customer awareness of your brand. It also indicates that you are receiving greater attention.

Google Analytics graph on a tablet.
Check traffic sources and engagement rates to keep track of your local SEO campaign performance.

Local engagement rates may have a stronger impact on the local SEO process in the near future. For example, Google now provides a Questions & Answers app to encourage website visitors to contact businesses and get answers. They can also assist businesses in understanding their previous performance and how to manage their customers’ expectations.

Local reviews and mentions

Online reviews play an essential role in ensuring success. In practice, reviews work as social credit, reassuring prospective buyers. In terms of SEO, reviews help to inform SERP rankings by demonstrating a company’s quality – or lack thereof.

Many individuals are unaware of the importance of online reviews for your business or how they affect local SEO strategies. If your company has a large number of reviews, it may come to the top of the search results. This will instill trust in prospective customers and establish you as a brand they can rely on. Reviews originate from a variety of sources, including websites such as Google Reviews, Bing Places, Yelp, and others.

However, the number of reviews is not the only criterion; the reviews must also be legitimate and honest. If your company has a large number of five-star reviews, Google will raise an eyebrow. So there’s no purpose in attempting to cheat the system.

In conclusion

To establish a successful SEO campaign, you must outline your strategy ahead of time. However, planning is not the only factor. To measure the success of your local SEO campaign, you must keep track of your keyword ranks, backlinks, and other ranking criteria at all times. Then you’ll know where and how to focus your SEO efforts.

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